Yukatel at IFA 2022 in Berlin - Initial feedback and figures
This year it was finally time again - the IFA takes place again after a one-year break, due to the Corona pandemic! After the fair had taken place in 2020, at the beginning of the pandemic in a slimmed-down framework (3 days, hybrid event) and was completely cancelled in 2021, exhibitors and guests this year again got access to the fairgrounds.
First Feedback About IFA 2022
As IFA 2020, which took place during the pandemic period, was called IFA 2020 Special Edition, it was presented exclusively as a hybrid event. The global brands of the digital industry came together under strict health and safety regulations. Despite all this, it was evident that the trade, industry and consumers of the electronics sector did not want to miss out on face-to-face encounters. For the live event, the events, talks and performances were made available live and on demand online for the first time.
Despite positive feedback from 2020, IFA 2021 was cancelled due to high and steadily increasing incidence numbers regarding the Corona pandemic.
In general, IFA 2022 was a satisfying comeback for the event, which is listed as the world's most important home and consumer electronics show. Major themes at this year's show included smart home solutions, connectivity and sustainability.
Over 2,500 media representatives and journalists were present in Berlin this year, about half of whom were from international organizations. Media monitoring also revealed that IFA 2022 was covered by over 100 countries, publications and broadcasters.
Yukatel At The IFA
IFA 2022 In figures
After a forced break of two years, the time had finally come again - IFA Berlin 2022 was back in full force for the 62nd time. The international consumer electronics show returns to the big trade show stage. As usual, leading brands from the fields of consumer electronics, electrical household appliances, information technology and telecommunications presented the latest developments and trends in the industry.
Compared to the year 2019, where still about 245,000 visitors were counted, it was in 2022 around 161,000. This is about 63% in comparison. According to the organizer, these figures can also be attributed to the ongoing travel restrictions concerning Asia. The occupancy of exhibitor space at the exhibition center was also affected by this - this was around 80% this year in terms of capacity utilization.
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Strong demand on the topic of digitalization
Demand for digital platforms and channels was high - this is feedback that is probably shared by all IFA exhibitors. IFA was able to convince with its own channels, such as IFA Virtual, the mobile app and its own social media channels with over 1.6 million views. Yukatel GmbH, which stands out from its competitors as a digitization expert with its butterfly brand YUKA.digital, was able to convince with a new concept.
Yukatel made new experiences with the "Remote Live-Sessions", via specially developed "Speech Boxes" - around the booth of Yukatel GmbH there was a constant high crowd and great interest around the topic of digitization. The "Remote Live-Sessions were very well received and could convince with consistency and quality - once again a concept of Yukatel GmbH that has proven itself.
For many years, IFA was considered an absolute sensation. With the arrival of the Corona pandemic, much has changed. The interest among visitors, and now also among major exhibitors and manufacturers has declined significantly. In 2019, as already mentioned, there were about a quarter of a million visitors to Messer. In 2020, as part of the hybrid event, figures of about 80,000 online visitors are circulating. Due to the high incidence numbers, the trade show dropped out entirely in 2021. With the 161,000 visitors from this year, there is a clear downward trend. Many exhibitors reported new contacts made, business relationships and some deals worth mentioning. Big names such as; Sony, Phillips, Panasonic, Telekom or Microsoft either booked smaller halls and booths this year, could only be found for dealers or were not represented at the show at all. These are already clear signs of a downward trend.
Of course, inflation also plays a big role here. Let's look at the companies dealing with consumer electronics - in the first pandemic year, the industry was still booming completely. People are currently talking about a decline of -2.5% to -4.5%. 'The growth from 2020 is steadily decreasing. The culprit is high inflation, immensely rising energy prices and stagnating wages. This explains the general uncertainty and falling consumer sentiment. In addition, there are delivery problems due to the lack of chips and logistical difficulties caused by the pandemic. It remains exciting around the topic IFA - one can currently only assume in which framework will continue. According to rumors, the organizers are already looking for new concepts and solutions to implement the event.
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